Data Policy

Our data policy was last updated May 25 2018 - to see what has changed, click here.

1. What kinds of information do we collect?

We collect information that is required to guide and monitor your body transformation. The information we collect can be grouped into two different categories - contact information and body information. The former encompasses the information required for us to identify, stay in touch with and update you. The latter encompasses body statistics, pictures and related notes about mood, digestion and everyday life well being continuously updated by you - provided you are in a coaching period. Additionally we collect your payment details.

2. How do we use this information?

We use your contact information to contact and stay in touch with the you. We use your body information to compose meal- and workout plans that are tailored to you. As you go through your coaching period, you are able to continuously provide information accurately reflecting your bodily status quo. This information is aggregated and used to make informed decisions about the onwards coaching. The information is also used statistically in order to better understand which approaches to dieting and workout are the most effective.

3. How long is this information stored?

Your personal information is stored only as long as is necessary to provide our services, or until you’ve requested your data to be deleted - whichever comes first. Hereafter your data will either be deleted or anonymized. The timespan is determined by things like the nature of the data, why it is collected and processed, and relevant legal or operational retention needs. Your credit card data is stored 1 month after an ended coaching period.

4. How is this information shared?

Your contact information is available to to us and any connected sales personnel that aid with the sales process. We provide information and content to service providers, such as Lenus eHealth and Stripe, who support our business, such as by providing technical infrastructure services, analyzing how our products are performing, providing technical assistance and facilitating payments.

None of your data is sold to 3rd party providers, and it never will be.

We share information with law enforcement in response to legal requests.

5. What is our legal basis for processing data?

We store and process personal data in order to provide a personal and effective product to you. All processing is legally based on one of the following criteria:

  • To personalize your product, send invoices and more.
  • To fulfill our legal obligations for financial traceability in regards to accounting and bookkeeping.
  • To do statistics in order to determine the effectiveness of our products, in which we have legitimate interest in improving.

6. What are my rights?

  • Gain insight into exactly which personal information we store on the you.
  • Correct incorrectly stored personal information.
  • Ask for limited usage of personal information.
  • Ask for deletion of personal information once it’s not required anymore.
  • To be sent all your personal information.

7. How can you exercise your rights provided under the GDPR?

Send us an email to